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Internet Radio advertising is just like radio advertising - but more powerful.
- More precise targeting opportunities
- We don't extrapolate from diaries, we tell you the exact number of impressions delivered
- Advertising is multi-faceted - combine audio ads with synchronized banners and buttons to maximize visibility and retain attention.
- More actionable - listeners are only a click away from your site
- Audio is not background noise. Listeners at their computers pay attention.
Internet Radio is growing rapidly, and is already a significant part of many companies' marketing campaigns. A recent Arbitron report noted:
- Over 50% of Internet users consume streaming media
- The proportion of Americans who have listened to radio stations online has nearly quadrupled in three years
- Streaming media attracts a highly compelling advertising target
- Americans are spending less time with TV and print due to their time spent with the Internet
- 56% of audio "streamies" (Arbitron's word for those who consume streaming media) rate Internet audio as being "new and fresh"
VoiceAmerica is the largest network of Internet Talk Radio stations, anywhere. Audience size and vast array of content present uniquely targeted branding opportunities:
- Unparalleled variety lets the listener find exactly what he or she wants to hear, giving your ad a positive brand connotation.
- VoiceAmerica can target by geography and by genre, giving you choice and control for your campaigns. Reach the entire VoiceAmerica audience, or focus on a specific niche:
- Geo-targeting Example: A large national retail chain runs a site-wide audio ad / banner ad campaign announcing a new promotion on their web site, and in conjunction, runs ads urging New York listeners to visit their new superstore on 5th Ave.
- Genre-targeting Example: ABC HealthCare airs audio ads and banners only on VoiceAmerica Health stations, promoting the newest release of one of their insurance plans, Getting national exposure for content that's targeted to a niche audience is very difficult and expensive through traditional media channels, but VoiceAmerica Health and Wellness makes it possible and effective.
Contact us with your contact information and let us design an Advertising
program for you today!
VoiceAmerica Internet Radio naturally targets a favorable demographic:
- Affluent professionals in their 20's 30’s 40’s 50's
- Tech-savvy, highly educated
- Large disposable income, comfortable spending online
VoiceAmerica has a dedicated and loyal audience
- Each listener launches an average of 10 streams per month
- Approximately 9 hours of listening per user per month (this average includes those who only tune in once and surf away)
- Loyalty and frequency of use give you the opportunity to make a significant and lasting impression on listeners
The perfect channel to reach the at-work audience
- VoiceAmerica Talk Radio listenership is at its highest during work hours, when terrestrial radio listening is reduced.
- Professionals listen to VoiceAmerica while working in their office or cubicle
- VoiceAmerica is complimentary to terrestrial radio campaigns - hit your audience at drive times AND in between, when they're in their offices.
VoiceAmerica audience stats:
- Over 750,000 thousand unique visitors each month
- 73% between 25 and 54
- 58% earn more than $50,000 per year
A highly desirable audience, a huge market share, and a highly targeted delivery platform, Modavox offers advantages over terrestrial radio and other Internet broadcasters.
MARKETING RESEARCH
Online from Any Location
% Total
l U.S. 12+ Population with Internet Access from Any Location
INTERNET RADIO LISTENERS
Total U.S. 12 + Population
CONSUMERS & THE INTERNET
% of Time Per Day: TV, Radio, Newspaper, Internet, Magazines
Internet Impact on Other Media
% spending less time with each medium
Internet Radio Listeners
% of Total Americans 12+ Who Have Listened to Internet Radio
Demographics
Online Buying Behavior
iPod/MP3 Owners
% of Each Age Group Owning and iPod/Portable MP3 Player
Contact
Richard Keppler
Business Development & Advertising Director
602-403-9022 Direct
480-294-6442 Fax
2617 S. 46th Street Suite 300
Phoenix, AZ 85034-7417
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