AD LIFE^SM

THE MOBILE PLATFORM – AUGME MOBILE AD LIFE^SM

Mobile phones are a way of life. There are over 240M cell phone subscribers in the United States out of a total population of over 300M. Each cell phone user is a “Mobile Consumer” – exposed to an average of over 80,000 ad impressions annually that could be augmented by interactive mobile marketing messages.

 

Meanwhile, over $150 billion is spent in the US on traditional print marketing media across six major channels: magazine, point-ofpurchase, newspaper, free standing inserts (“FSI”), out-of-home, and direct mail. Packaging also has become a recognized marketing medium, as consumer packaged goods companies are increasingly leveraging the package as a means to communicate with consumers.

 

As mobile ubiquity and marketing spend converge, it is not surprising that the mobile advertising market is projected to grow at a pace similar to the Internet boom of the mid 1990’s. Recent research suggests that what is now a $1B dollar market will reach well over $20B market by 2011. Yet due to the unsolved maze of disparate technologies and continued mobile carrier conflict, most marketers remain skeptical when they hear yet again “this is the year of mobile marketing.”

 

Augme Mobile enables marketers, brands, and advertising agencies to easily create, deliver, manage, and track interactive mobile marketing campaigns through a comprehensive web portal with four fully integrated and forward thinking components.

 

Consumer Response: Turnkey tools to create and assign Consumer Response Tags (“CRTs”) that allow consumers to use their mobile phone to easily and instantly access on-demand digital content. Augme Mobile’s open architecture offers the widest variety of CRTs in the market today, including SMS, 2D codes, Logo, and Audio recognition.

 

Content Formatting: While over 30% of Internet search if done via a mobile device, only 2% of digital assets are formatted for viewing via a mobile device. The sophisticated device detection system in AD LIFESM automatically renders existing digital assets for proper viewing and navigation on nearly any mobile device regardless of phone type, operating system, or mobile service provider.

 

Customer Relationship Management (CRM): Using data analysis gathered and processed using proprietary techniques, AD LIFESM provides key metrics and results of client campaigns including demographic and behavioral data.

 

Promotional Partnerships: Access to pre-negotiated and readily available branded content to complement existing promotions, including rebates and coupons that operate through a partnership with Inmar – the nation’s leading promotions transaction settlement provider.

 

The first-of-its-kind AD LIFE^SM platform solves the “mobile marketing puzzle” by fully integrating all the tools and technologies required for traditional print media channels to deliver digital interactive marketing content on-demand to the Mobile Consumer. AD LIFE^SM is enjoying significant momentum, evidenced by success in landing Fortune 500 CPGs as clients entrusting us to support some of the most common household brands.

 

For clients – including major consumer brands and their advertising agencies – AD LIFE^SM augments advertising media with mobile interactivity to enhance and extend communication, persuasiveness, and effectiveness of existing campaigns. For Mobile Consumers, AD LIFE^SM is an engine allowing them to respond to advertising by easily connecting to on-demand content and promotions (such as coupons, product information, web links, video/music downloads) through CRTs printed in advertising media they see every day.

 

AD LIFE^SM currently manages a strong and very active indirect sales channel partnership strategy, highlighted by working relationships with top traditional media purveyors in the US such as Graphic Packaging, News Corp’s News America Marketing (a division of News Corp), Clear Channel Outdoor, and OMD (a division of Omnicom Group). Technical partnerships are equally valuable, demonstrating vision and leadership in mobile marketing solutions. Most recently, AD LIFE^SM partnered with Inmar – the nation’s leading promotions transaction settlement provider – to enable consumer directed rebate charity program for Springer Mountain Farms. AD LIFE^SM also recently delivered the SmartSource mobile coupon program for News America Marketing, offering top national brand coupons available exclusively through the mobile phone.