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Executive Team

Mark Severini - Chief Executive Officer and Director

Jim G. Crawford - Chief Information Officer and Director

Nathaniel T. Bradley - Chief Technology & Product Officer

Sean D. Bradley - Vice President Product Development

Anthony Iacovone - Chief Innovation Officer

David J. Ide - Chief Strategy Officer and Director

James Lawson - Chief Legal Officer and General Counsel

Scott Russo - Chief Operations Officer

 

 

Mark Severini – Chief Executive Officer and Director

Mark Severini, CEO and Founder of the Gramercy Group, began his career in advertising in 1978 working in account management at a number of major agencies, including Grey Advertising in New York City. In 1987, Mr. Severini started his own integrated marketing communications company, named the Gramercy Group, which provided clients with an array of marketing solutions from strategic marketing and branded advertising to direct marketing, sales promotion and interactive advertising. While heading the Gramercy Group, Mr. Severini designed and executed integrated marketing assignments for a number of Fortune 500 companies including Smith Kline and Beecham’s Consumer Products division working on well-known household names such as Tums and Aqua Fresh. The Gramercy Group under Mr. Severini’s leadership also developed advertising, sales and interactive promotions for major consumer product clients including Michelin, Pepsi and Subway. Gramercy’s hallmark was generating marketing initiatives aimed at driving the client’s top line as well as bottom line sales with metrics in place to chart ROI on marketing expenditures. The Gramercy Group, as a result of Mr. Severini’s management and new business efforts grew to capitalized billings of $50,000,000 and was acquired by the Publicis Group, S.A., the fourth largest advertising and media conglomerate in the world.  In October of 1999, Gramercy was assimilated into Publicis Dialog, a unit that was established to provide integrated, holistic marketing and public relations programs, to in-house clients of Publicis Advertising such as Siemens and L’Oreal. For two years following the sale to Publicis, Mr. Severini served as CEO and then as a consultant, after which he established Severini Communications LLC.

 

As CEO and Creative Director of Severini Communications, Mr. Severini has focused on developing Branded Entertainment programming that integrates clients’ products and services into film and television properties. Mr. Severini also consulted an interactive advertising company, Morpheus Media, on new business and acquisitions.

 

In 2008, Mr. Severini started Augme Mobile, an interactive mobile marketing company that provides brands and their agency a web-based platform to create, manage and track mobile marketing campaigns. Mr. Severini graduated summa cum laude from Boston College with a B.A. in 1977. He attended Northwestern’s Medill School of Broadcast Journalism.

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Jim G. Crawford - Chief Information Officer and Director

A successful and lifelong entrepreneur and founding member of both  AudioEye, Inc. and Kino Communications, LLC Jim raised the seed capital through private investment to fund Kino’s initial move into the Streaming Media sector in 2001. With the 2006 merger of Kino Interactive and Surfnet Media (which became Modavox®) Jim became Director of Interactive Production overseeing the production of the Interactive Product line, as well as managing the content management system that powered the radio platform. In March of 2006 he joined the Board of Directors for Modavox® and assisted the company in maneuvering through the initial challenges of the merger. He assumed the title of Chief Technology Officer in July of 2006 and worked on the development of the companies new radio platform, as well as leading the effort in managing the upgrade and setup of the companies server infrastructure. He also developed and managed the Stream Syndicate product line managing high end clients such as ABC Disney, New Times Media, and more. In April 0f 2007 Jim assumed the role of Chief Information Officer to focus in more on internal product development and infrastructure build out.

 

He continues to lead the Interactive team and has multiple product releases under his belt.

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Nathaniel T. Bradley, Chief Technology & Product Officer

Nathaniel has been recognized as a leading entrepreneur and innovator in the new media technology industry and has developed internet communications technology solutions for many leading organizations.  He has provided technical leadership and management of several successful interactive media applications on behalf of clientele including Genentech, Allergan, Merrill Lynch, NAACP, The University of Phoenix, New York Times, and State governments of Arizona and New Mexico.    Previous to his service with Modavox®, Nathaniel founded Kino Digital, LLC, Kino Communications, LLC and AudioEye, Inc a Delaware corporation with patent pending accessibility and audio publication Software Company.  Prior to his entrepreneurial endeavors Nathaniel was a General Manager for Intercontinental Hotels and Resorts and served as a Marketing and operational manager for The Westin La Paloma Resort & Spa in Tucson, Arizona.

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Sean D. Bradley, Vice President Product Development

Sean obtained his BA from Arizona International College at the University of Arizona, graduating Summa Cum Laude and with highest academic distinction. Over the past 9 years he has lead an International team of software developers, has produced global webcasting technologies, and is now leading design and product development for Modavox®. Sean is proficient in several programming and web development languages and has engineered online communications systems for IBM, General Dynamics, Avnet and many others. In 2005 he was recognized by Arizona State’s WP Carey School of Business as a leader in his field for work he completed for the Arizona Department of Health and Human Services.   Since 2004, Sean has managed and led a team of offshore designers, developers and programmers that have collectively advanced Modavox®’s Targeted Interactive Product Offerings.  As lead systems architect Sean is designing, planning and managing the fulfillment of the many Intellectual Property assets maintained by the company including the next generation BoomBox® Technology and Augme Mobile Platforms produced by Modavox®.

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Anthony Iacovone – Chief Innovation Officer

Anthony Iacovone will continue implementing his vision for Augme Mobile while also leading business development efforts with technical and strategic partners across the Modavox® business. Mr. Iacovone is considered a leading voice in the area of mobile integration for large traditional media organizations. Mr. Iacovone conceptualized the Augme Mobile strategy in 2004, identifying major gaps that existed in the both the technology and distribution strategies in the mobile marketing space. Employing unique distribution models to the mobile interactive market and integrating a new approach to bridge existing technology gaps, Mr. Iacovone has helped lead a new paradigm in which media channels, brands and agencies deploy mobile interactivity across traditional advertising as a method to invigorate consumer consumption. With extensive experience in the telecom industry, Mr. Iacovone has spent the last decade developing and providing business development leadership with AllNet, Frontier/Global Crossing and WorldCom. During his time at these leading telecommunications providers, Mr. Iacovone achieved outstanding success expanding revenue growth in both the mid-market and large enterprise markets.

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David J. Ide – Chief Strategy Officer and Director

Mr. Ide is one of the original founders of Kino Communications and Kino Interactive, LLC. David J. Ide has a proven record in Executive Management spanning ten years of service with Fortune 500 Companies. He has directed the newest venture of Kino in transitioning the management and service infrastructure of Surfnet Media Group into the new Modavox®, Inc. operation. In doing so David has exhibited his capabilities to manage the expectations of share holders, customers, and employees with a complete command of the operation. Terminating numerous legacy issues, retiring over bad debts of Surfnet Media Group, Inc. and providing financial stability to the operation, while growing sales to record levels, taking the company to sustained positive operational cash position are all factual benchmarks of his tenure as CEO. From 2000 – 2004, prior to the engagement with Modavox®, David directed the operations of two separate private companies with combined annual revenues exceeding thirty-six million dollars. David also spent time as an Operations Manager for Westin Hotels & Resorts (NYSE: HOT), Omni Hotel & Resorts, and an Executive Manager for Avatar Holdings (NASDAQ:AVTR) subsidiary Rio Rico Resort & Country Club. In April 2009, Mr. Ide captured the role of Chief Strategy Officer to work on the overall strategy of the company and execute the forward vision of the organization. Taking a page from other Chief Executive Officers, such as Howard Schultz of Starbucks, Mr. Ide will focus on the product value needed and provide hands on leadership to an emerging company. Mr. Ide will continue to utilize the foundation of no-nonsense executive management, finance, sales, and marketing to continue the forward momentum of Modavox®.

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James Lawson – Chief Legal Officer and General Counsel

James Lawson joins as Chief Legal Officer and General Counsel after serving as COO and General Counsel at Augme Mobile. Prior to Augme, Mr. Lawson offered legal and business support services to growing businesses and private equity backed startups as both a member of a management team and a consultant. Before turning his attention to new businesses, Mr. Lawson was a partner in the Washington, DC office of the law firm McDermott, Will & Emery, LLP. During his private law practice Mr. Lawson represented Fortune 500 companies and growing businesses in both litigation and counseling capacities with respect to a wide range of legal matters. Mr. Lawson has appeared before state and federal courts and has a record of accomplishment representing clients in complex regulatory filings, petitions, conciliation agreements and related negotiations involving federal, state and local authorities. Mr. Lawson has negotiated sub-specialty areas of multi-million and billion dollar corporate transactions, including employment, employee benefits and tax matters, and has advised corporate boards of directors regarding fiduciary considerations and corporate governance.

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Scott Russo – Chief Operations Officer

Scott Russo will assume responsibility for product development and a range of business operations functions across the company. Mr. Russo has provided operational, product management, and strategic planning leadership in both private and public company settings. Prior to serving as CEO at Augme Mobile, Mr. Russo led Operations for the Managed Services business at Avaya Inc, where he provided strategic direction and managed general operations for a $300M business. Also while at Avaya, Mr. Russo served as the Director of Business Operations for the multi-billion dollar product business, where he managed revenue-impacting functions supporting the entire Avaya product portfolio. Previously, Mr. Russo was Founder and CEO of Freewire Networks, a broadband wireless venture launched out of Lucent Technologies that leveraged Bell Labs IP to deliver location specific multimedia content to wireless handheld devices in sports and entertainment venues. Before Freewire, Mr. Russo worked in Lucent's New Ventures Group, a corporate incubator driven by Bell Labs technology, where he developed new business concepts for wireless ventures built around Bell Labs intellectual property. Mr. Russo received an MBA from the Yale School of Management and a BA from Bucknell University.

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