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Radio Host Seizes Challenge - Takes on Experts
Susan F. Benjamin, Author and Communications Consultant Defies Odds with New Format for Show
PHOENIX - Modavox, Inc. (OTCBB:MDVX - News), Radio personality Susan F. Benjamin is seizing the challenge: she's reformatting her show "The Greater Voice" to focus on books, books, books - and the authors and ideas behind them. And she's inviting book clubs, book bloggers, and bookstore owners to join her.
"Radio experts claim listeners aren't interested in books and my listenership will be zilch," says Benjamin, an author and marketing consultant. "I disagree. Authors bring the most exciting ideas, amazing experiences, and important discoveries to the international front. And on 'The Greater Voice' they get to showcase them."
So, far the public has agreed. Her listenership almost doubled within two months and now includes over 5,000 listeners - without any marketing efforts to speak of. The show has also attracted impressive guests ranging from award-winning novelists, poets, actors, and academics: all who brought their greater voice to the page.
"My voice is only one of many," says author Benjamin. "So, we invite booklovers, book bloggers, and book club members to get their opinions about great reads online and on-air. In fact, we're even giving away publications fresh off the press, for listeners to enjoy, discuss in their book forums, or talk about on The Greater Voice."
Twice a month, Benjamin sends a newsletter announcing new books and upcoming topics to listeners eager to participate. And, she announces opportunities on her show, as well.
Listener and contributor to The Greater Voice, Erika Ostergaard explains: "When reading you can be in a vacuum. The show gives you a sounding board and a place to hear other people's insights - including the authors'."
"The Greater Voice" airs weekly on the VoiceAmerica network at 8 AM Pacific / 10 AM Central / 11 Eastern on The VoiceAmerica Channel. To access the show, log on at http://www.modavox.com/voiceamerica . All shows will be available in Susan Benjamin's Content Library on The VoiceAmerica TM Channel for on-demand and pod cast download and also on Susan's website at www.thegreratervoice.com .
ABOUT Susan Benjamin :
Susan F. Benjamin is a marketing and communications author, speaker, and strategist for academic institutions, Federal agencies, international communication firms, and other large organizations. Newspapers from The Wall Street Journal to The Chicago Tribune have featured Susan's novel approaches while her column, The Greater Voice, has appeared in hundreds of newspapers nationwide. Her books, covering everything from business communications to buzz marketing strategies, are available on Amazon.com and bookstores throughout the world. A former professor, Susan mentored academics at Harvard University and MIT. She participated in a White House initiative on Plain Language under the Clinton/Gore administration. Her research includes studies on how language affects responsiveness and has appeared in publications such as Scribes Legal Journal and Employment Management Today . Susan's short stories and poems have appeared in literary magazines and online publications.
ABOUT VoiceAmerica / Modavox :
( OTC.BB MDVX), Modavox is the leading producer and distributor of online talk radio content, streaming approximately 250 hours of live programs and scheduled replays weekly on its Modavox VoiceAmericaT Network ( http://www.voiceamerica.com ). Modavox, Inc. ( http://www. modavox .com ) is a pioneer in internet broadcasting, producing and syndicating online audio and video, and offering innovative, effective and comprehensive online tools for reaching targeted niche communities worldwide. Through its patented Modavox CentralT technology, Modavox "takes the search out of search," delivering content straight to desktops and internet-enabled devices. Through its proprietary StreamSafeT, WebcastWizardT and Stream SyndicateT tools, Modavox provides managed access for live and on-demand internet broadcasting and syndication, content management, online meetings, event management, enterprise communications and distance learning.
Forward-Looking Statements :
This release contains "forward-looking statements" for purposes of the Securities and Exchange Commission ' s "safe harbor" provisions under the Private Securities Litigation Reform Act of 1995 and Rule 3b-6 under the Securities Exchange Act of 1934. These forward-looking statements are subject to various risks and uncertainties that could cause Modavox ' s actual results to differ materially from those currently anticipated, including the risk factors identified in Modavox ' s filings with the Securities and Exchange Commission.
Media Contact:
Sonja Darte'
VoiceAmerica Network / Modavox, Inc.
Sonja.darte@modavox.com
480-294-6404
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